Yorke: I think there’s a lack of understanding. It’s not about who’s ripping off whom, and it’s not about legal injunctions, and it’s not about DRM and all that sort of stuff. It’s about whether the music affects you or not. And why would you worry about an artist or a company going after people copying their music if the music itself is not valued?
Byrne: You’re valuing the delivery system as opposed to the relationship and the emotional thing…
Yorke: You’re valuing the company or the interest of the artists rather than the music itself
Byrne: Previously there'd be a release date, and advance copies would get sent to reviewers months ahead of that.
Yorke: Yeah, and then you'd ring up and say, "Did you like it? What did you think?" And it's three months in advance. And then it'd be, "Would you go do this for this magazine," and maybe this journalist has heard it. All these silly games.
Byrne: That's mainly about the charts, right? About gearing marketing and prerelease to the moment a record comes out so that — boom! — it goes into the charts.
Yorke: That's what major labels do, yeah. But it does us no good, because we don't cross over [to other fan bases]. The main thing was, there's all this bollocks [with the media]. We were trying to avoid that whole game of who gets in first with the reviews. These days there's so much paper to fill, or digital paper to fill, that whoever writes the first few things gets cut and pasted. Whoever gets their opinion in first has all that power. Especially for a band like ours, it's totally the luck of the draw whether that person is into us or not. It just seems wildly unfair, I think.
Byrne: Are you making money on the download of In Rainbows?
Yorke: In terms of digital income, we've made more money out of this record than out of all the other Radiohead albums put together, forever — in terms of anything on the Net. And that's nuts. It's partly due to the fact that EMI wasn't giving us any money for digital sales. All the contracts signed in a certain era have none of that stuff.
. A Trompa
. Má Fama
. O meio
. o som